WHAT is Google Analytics?
WHY do I need it?
WHERE do I get it?
Google Analytics is your research results of your customers/viewers/participants. Have you ever wondered where they come from? Is it from other Blogs, Pinterest, Facebook, YouTube, Twitter, a friend or even an organic search using words that suddenly brought someone to your site? The answers to where they came from can be a big help in marketing your site and promoting it in the future. And, if you ever work with advertisers for monetization, this is extremely helpful information.
Instead of sending out a survey of how they found you (they always ask this at a dentist office), Google does it for you! YAY!
What is Google Analytics?
GA (not Georgia) is a free web analysis that tracks and reports your website/blog traffic. Is is actually now the number 1 analytics service on the internet, and it’s free!
Why you need it? The first answer is “it’s free!” and free help is fantastic.
Google Analytics will give you tons (I mean ALOT!) of useful information. I usually only look at 10% of what is available, but if you have one of those analytical brains (I so wish I did), then you will be eating at a buffet of information. You can see an overview of each month of page views, where are people coming from, the last 30 days of activity (you can change this), and peaks and valleys of use etc. Once you install it, you will have fun seeing all the information available. You can make it into a challenge to see the increase of activity as your biz/blog progresses. Some of the highlights are:
- Monthly pageviews – These are shown on the Audience Overview page as soon as you login so no drilling down needed.
- Your most popular posts / pages – Behavior > Site Content > All Pages
- Your top exit pages – Behavior > Site Content > Exit Pages
- Which sites send the most traffic – Acquisition > All Traffic > Referrals
- Which social media sites you get the most traffic from – Acquisition > Social > Network Referrals
Where do I get it?
You get a google analytics account from google. You do need a google account, which most people have these days. If you don’t, go to Google.com and sign up for a google account. REMEMBER to save your username and password for future use, especially if you have more than one account (I have many).
Google changes sign-in steps all the time, but as of this writing (Nov. 2016), you click on
Create New Account
It will prompt you to click either Website or Mobile App (click Website)
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